Post by princehira on Oct 30, 2024 6:20:13 GMT
Anyone who works in Marketing and Sales is already familiar with the concept of unique value proposition (USP) . And when we talk about Digital Marketing , it is a fact that the Internet can work miracles when it comes to bringing what makes your products or services different to the right audience!
All this reach is just the fire that ignites the explosion. The fuel that blows the competition to smithereens — while putting on a light show for the audience — is your unique value proposition!
The USP is the beating heart of any successful marketing strategy because it represents the most basic — and most impactful — essence of what makes your products or services valuable to your consumers.
Investing resources into an online sales strategy without a well-defined PUV means blindly sending an invitation to anyone who might be interested in your brand's offerings.
When you identify and use a PUV in your Digital Marketing campaigns , you will invest your resources in creating a series of baits and spreading them in strategic locations where your ideal audience is browsing the Internet!
The relevance of this bait, capable of converting curious people into buyers in record time and in massive quantities (and in an entirely automated way after initial planning), is the secret to selling more in the digital scenario.
By the end of this text, you will learn how to use the concept of PUV to multiply your business sales — and perhaps discover a greater purpose behind your services or products!
Complete guide to converting your Leads and optimizing your Sales
The vital role of PUV in Marketing strategy
The PUV is the real starting point for building solid relationships with your customers : those in which your brand itself becomes worth as much as (or more than) your offers!
It is woocommerce web design service through your unique value proposition that you will definitively show your consumers why your brand is the right choice when compared to your competitors.
If you can't answer right now what your brand's PUV is without blinking, your company is at risk, since your resources are probably leaking everywhere and your results have not matched how much you have invested.
The goal of applying a Digital Marketing strategy to a business like yours is to make your sales:
Automated;
Sustainable;
And predictable.
This means that, to grow in a guaranteed manner and without suffering from the stress caused by market fluctuations, it is necessary to:
Know exactly what your audience needs;
Know how your product or service is able to meet this need;
And use Digital Marketing to create a bridge between satisfying your customer and making your company break new profit records!
Shooting from all directions, hoping to hit a target here and there, may work for many businesses. They may close a lot of sales, but that doesn’t mean that this process happens without glaring waste or misalignment…
An alternative that works best to save time, money and productivity, but without compromising on increasing sales, is:
Find your ideal customer profile ;
Make your brand a kind of leader for these people;
And sell not only to new customers, but also sell countless times to old customers!
I can define the unique value proposition, then, not as a new sales strategy for you to apply to your company's current phase of success.
In fact, PUV makes your brand profit considerably more by leading you to discover how to meet your audience's desires in a memorable way through your offers — to sell more and better as a consequence!
Tip: How to sell more with branded content?
Components of a strong unique value proposition
Note an inversion of values (explained in detail here on the Orgânica blog when I talked about Marketing 5.0 ):
The traditional market placed one company at the center of attention and sought to meet the needs of that entity with the aim of generating any profit on all investments;
Today's Internet market puts customer success in the spotlight and rewards companies that deliver a good service, product or solution to absolutely anyone: whether they are a website visitor or the much sought-after customer!
This polarity lives harmoniously at the center of a unique value proposition because PUV:
Justifies the existence of your company's offerings from the perspective of how your business can help a customer achieve a better life (or business);
Seeks to understand the public to know how to adapt offers , or even the design of the next products or services, in a way that satisfies them;
So, by proposing this unique way of adding value to customers' lives , you can profit from attracting people who want to replicate the success of previous customers by closing new deals with your brand!
Your company's financial goal is still the center of attention, but for it to receive all the attention it needs — and to generate a sense of urgency that converts any stranger into a customer in no time — your company must focus on the user experience :
In the satisfaction of a visitor when consuming content on their digital platforms;
By browsing your website and blog;
The ease of receiving support when purchasing a product or service;
And for your willingness to continue offering your expertise and authority after the purchase!
To assemble your PUV , you will need basic elements such as:
Clarity in communicating what role your product or service plays in the end consumer’s life ;
The relevance of this function in the lives of your audience;
The differentiation that transforms your brand into an unquestionably better option than your competitors ;
The credibility that proves that your business knows what it is selling;
And the consistency with which your business presents itself as a solution over time (and perhaps through executive changes).
Unique Value Proposition (UVP)
You can learn the steps to reach these elements by reading the topics below. I have explained them from most to least urgent, but they are all important!
Practical guide: learn everything about Customer Success culture!
How to start a value proposition model?
Knowing your target audience
Both your business's unique value proposition and understanding the needs, desires and pains of your ideal audience are fundamental to starting a Digital Marketing strategy that results in profit!
The difference is that you can know your company inside out — and still adapt it to the market or the needs of your audience.
You can't possibly know the hundreds of thousands of people within your buyer base with such intimacy or certainty — and that's precisely why you need to invest in capturing, categorizing, and using information about all of your users !
Knowing who your audience is , what they need, what they dream of and what fears they have, it will be easier to create a unique value proposition that resonates with them exactly because of what your product or service offers!
There is no need to lie or make things up: whoever needs what you have to offer will buy what you are selling. You just need to know who needs what you are selling !
One way to start mapping out your audience ’s mind is by creating a persona — a half-fictional, half-fact-based profile that describes things about your perfect type of customer:
How old is he;
Where you live and what you do;
What he needs;
What he fears;
And how you can help him!
Tip: How to understand your customer's needs + Free Spreadsheet: Ideal Customer Profile
Analyzing the competition
All this reach is just the fire that ignites the explosion. The fuel that blows the competition to smithereens — while putting on a light show for the audience — is your unique value proposition!
The USP is the beating heart of any successful marketing strategy because it represents the most basic — and most impactful — essence of what makes your products or services valuable to your consumers.
Investing resources into an online sales strategy without a well-defined PUV means blindly sending an invitation to anyone who might be interested in your brand's offerings.
When you identify and use a PUV in your Digital Marketing campaigns , you will invest your resources in creating a series of baits and spreading them in strategic locations where your ideal audience is browsing the Internet!
The relevance of this bait, capable of converting curious people into buyers in record time and in massive quantities (and in an entirely automated way after initial planning), is the secret to selling more in the digital scenario.
By the end of this text, you will learn how to use the concept of PUV to multiply your business sales — and perhaps discover a greater purpose behind your services or products!
Complete guide to converting your Leads and optimizing your Sales
The vital role of PUV in Marketing strategy
The PUV is the real starting point for building solid relationships with your customers : those in which your brand itself becomes worth as much as (or more than) your offers!
It is woocommerce web design service through your unique value proposition that you will definitively show your consumers why your brand is the right choice when compared to your competitors.
If you can't answer right now what your brand's PUV is without blinking, your company is at risk, since your resources are probably leaking everywhere and your results have not matched how much you have invested.
The goal of applying a Digital Marketing strategy to a business like yours is to make your sales:
Automated;
Sustainable;
And predictable.
This means that, to grow in a guaranteed manner and without suffering from the stress caused by market fluctuations, it is necessary to:
Know exactly what your audience needs;
Know how your product or service is able to meet this need;
And use Digital Marketing to create a bridge between satisfying your customer and making your company break new profit records!
Shooting from all directions, hoping to hit a target here and there, may work for many businesses. They may close a lot of sales, but that doesn’t mean that this process happens without glaring waste or misalignment…
An alternative that works best to save time, money and productivity, but without compromising on increasing sales, is:
Find your ideal customer profile ;
Make your brand a kind of leader for these people;
And sell not only to new customers, but also sell countless times to old customers!
I can define the unique value proposition, then, not as a new sales strategy for you to apply to your company's current phase of success.
In fact, PUV makes your brand profit considerably more by leading you to discover how to meet your audience's desires in a memorable way through your offers — to sell more and better as a consequence!
Tip: How to sell more with branded content?
Components of a strong unique value proposition
Note an inversion of values (explained in detail here on the Orgânica blog when I talked about Marketing 5.0 ):
The traditional market placed one company at the center of attention and sought to meet the needs of that entity with the aim of generating any profit on all investments;
Today's Internet market puts customer success in the spotlight and rewards companies that deliver a good service, product or solution to absolutely anyone: whether they are a website visitor or the much sought-after customer!
This polarity lives harmoniously at the center of a unique value proposition because PUV:
Justifies the existence of your company's offerings from the perspective of how your business can help a customer achieve a better life (or business);
Seeks to understand the public to know how to adapt offers , or even the design of the next products or services, in a way that satisfies them;
So, by proposing this unique way of adding value to customers' lives , you can profit from attracting people who want to replicate the success of previous customers by closing new deals with your brand!
Your company's financial goal is still the center of attention, but for it to receive all the attention it needs — and to generate a sense of urgency that converts any stranger into a customer in no time — your company must focus on the user experience :
In the satisfaction of a visitor when consuming content on their digital platforms;
By browsing your website and blog;
The ease of receiving support when purchasing a product or service;
And for your willingness to continue offering your expertise and authority after the purchase!
To assemble your PUV , you will need basic elements such as:
Clarity in communicating what role your product or service plays in the end consumer’s life ;
The relevance of this function in the lives of your audience;
The differentiation that transforms your brand into an unquestionably better option than your competitors ;
The credibility that proves that your business knows what it is selling;
And the consistency with which your business presents itself as a solution over time (and perhaps through executive changes).
Unique Value Proposition (UVP)
You can learn the steps to reach these elements by reading the topics below. I have explained them from most to least urgent, but they are all important!
Practical guide: learn everything about Customer Success culture!
How to start a value proposition model?
Knowing your target audience
Both your business's unique value proposition and understanding the needs, desires and pains of your ideal audience are fundamental to starting a Digital Marketing strategy that results in profit!
The difference is that you can know your company inside out — and still adapt it to the market or the needs of your audience.
You can't possibly know the hundreds of thousands of people within your buyer base with such intimacy or certainty — and that's precisely why you need to invest in capturing, categorizing, and using information about all of your users !
Knowing who your audience is , what they need, what they dream of and what fears they have, it will be easier to create a unique value proposition that resonates with them exactly because of what your product or service offers!
There is no need to lie or make things up: whoever needs what you have to offer will buy what you are selling. You just need to know who needs what you are selling !
One way to start mapping out your audience ’s mind is by creating a persona — a half-fictional, half-fact-based profile that describes things about your perfect type of customer:
How old is he;
Where you live and what you do;
What he needs;
What he fears;
And how you can help him!
Tip: How to understand your customer's needs + Free Spreadsheet: Ideal Customer Profile
Analyzing the competition